US-based specialty coffee chain Reborn Coffee has entered a US$1.7 million master licensing agreement with the Arjomand Group to expand its footprint across the Middle East, Europe, and MENA regions.

Under the agreement, Arjomand Group will lead the rollout of Reborn-branded retail locations and product lines in key high-growth markets. The partnership combines Reborn’s brand with Arjomand’s regional expertise to accelerate global expansion.

“This agreement with the Arjomand Group is more than a financial milestone – it is a strategic inflection point for our brand,” said Jay Kim, CEO of Reborn Coffee.

“With their operational reach and regional expertise, we’re entering new markets with a powerful partner that shares our vision of building a lifestyle-driven, premium coffee brand.”

Reborn Coffee is finalizing its Gulf region entry with a flagship drive-thru location at the Abu Dhabi Group headquarters. The partnership will also expand the brand’s presence through distribution to 17 hotels and thousands of corporate employees, establishing a strong launch platform in the UAE and surrounding markets.

Reborn Coffee, headquartered in California, focuses on high-quality, handcrafted coffee and technology-driven retail experiences.