After generating millions in its home market, Aussie brand eyes global growth

Raquel Bouris is the founder and creative director of Who is Elijah, a vegan, fragrance brand that is planning to further disrupt the luxury fragrance market after a successful Black Friday campaign and launch of its new scent Ocean Eyes. Inside Retail: What is behind the name Who is Elijah? Raquel Bouris: It is a silly story. Originally I had a business partner, my good friend, Matthew. Matt suggested calling the brand ‘Raquel and Elijah’. I wasn’t sold on it, but we locked it in. Sho

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