Nike opens House of Innovation in Paris

Nike has opened the brand’s largest House of Innovation yet, in Paris, focusing on delivering a digital retail experience. Located at number 79 on the famous Avenue des Champs-Elysees, the House of Innovation 002 spans four floors and occupies a 2400sqm area. Nike has released a video of the new Paris store. According to the company, Nike Paris will focus on four areas: uniting shoppers to a global sport community, innovative services and products for women, more kids’ experiences and seamle

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