Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Australian period underwear brand Modibodi has always taken a bold approach to advertising. It had to. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics.  Modibodi’s efforts to reposition these issues as normal human experiences – while also offering an industry-first solution to them – were truly groundbreaking. In 2020, it publicly fought back a

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