Luxury lifestyle brand Håndværk opens first flagship; New York City next

(Source: Supplied)

Håndværk, the Scandinavian-influenced luxury lifestyle brand, has opened its first brick-and-mortar store in Southampton, New York.

The opening is part of Håndværk’s strategic expansion to complement its successful e-commerce and wholesale channels by integrating physical retail to enhance customer service and further enrich the customer experience. 

Located at 30 Main Street, Southampton, NY, the inaugural flagship carries the brand’s latest spring and summer collections for men and women.

The store also offers exclusive in-store collections and collaborations with other brands, such as Gestalten books, Audo Copenhagen furniture, and Frama.

It will also serve as a venue for community events and showcase local and international artists.

“Opening our first store in Southampton, where our personal story began, feels like a beautiful serendipity,” shared co-founders Esteban Saba and Petra Brichnacova. “It’s more than just a location; it’s a celebration of our past and a cornerstone for the future we aspire to build with our community.”

Brichanova designed the store as a testament to the brand’s commitment to quality craftsmanship, featuring soft minimalistic decor with Dinesen flooring to create a “serene shopping experience that mirrors the natural beauty of Southampton”.

“Our store is more than just a space; it’s a hub for like-minded brands and artisans who share our ethos of exceptional design and sustainability,” concluded the co-founders.

Håndværk said it is actively exploring additional locations, with New York City the next likely opening.

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