Fabletics, the activewear brand co-founded by Kate Hudson, has chosen the Philippines for its first foray into Asia.
This fall, the brand will launch with local retailers through free-standing stores, shop-in-shop concepts and an online shopping platform.
After the Philippines, Fabletics will continue its international partnerships as well as company-owned expansion into new territories throughout this year and next.
Co-founded in 2013 by Hudson, an American actress, TechStyle Fashion-owned Fabletics currently has 24 stores across the US and a presence in 10 European countries.
The brand continues to see more than 20 per cent increase in same-store sales year-on-year.
“Fabletics has succeeded beyond our expectations under Kate’s vision and our new team members, and I’m confident Fabletics will continue on its incredible growth trajectory,” said Adam Goldenberg, TechStyle Fashion Group Co-CEO and co-founder.