Inside Levi’s experiential retail flagship in the Philippines

The Philippines is fast becoming a focus for Levi’s in the Apac region. It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where  customers can tailor Levi’s items to mirror their unique style and personality. According to Charisse Chua, country general manager for the Philippines at Levi Strauss & Co, the decision to locate the new store at SM North Edsa was a strategic one, driven by a combination of market insights and the need to differentiate

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