Inside Forever New’s global expansion

Woman with blonde hair in a red dress
Forever New has changed focus to suit the ‘new normal’ customer.
Several months into the pandemic and it’s become clear that the strongest retailers are those that are experimenting with new omnichannel initiatives, going forth with expansion plans and meeting their customers wherever they are – which is often at home on their mobiles. Australian womenswear brand Forever New unveiled its relaunched international site several days ago, now servicing 19 countries including the United Kingdom, Turkey, France, Italy, China, Malaysia and Hong Kong. 

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