How D2C brands tell customers a new story

Historically, traditional brands have relied on size to tell their stories. The assumption was that as long as customers could see the stores on every corner, sales would grow. Traditional brands focused on enlarging spaces, adding more doors – and expanding to different cities and countries.  When Everlane launched a decade ago, it did none of that.  Instead, the direct-to-consumer (D2C) brand tells its stories through transparency. Customers know where their clothes are produced an

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