How Both& is building an apparel brand for trans and non-binary consumers

Both& founder Finnegan Shepard. Supplied
Both& founder Finnegan Shepard. Supplied
Finnegan Shepard is the unexpected brand founder who did.  An academic turned entrepreneur, Shepard studied philosophy and literature at Sarah Lawrence College and the University of Cambridge before launching Both&, a brand that designs clothing for people who identify as transmasculine, nonbinary and gender non-conforming.  Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing.

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