How AR is changing the way Volkswagen sells cars

Volkswagen cars
Volkswagen has introduced augmented reality to the online shopping experience. Image: Supplied.
It’s hard to talk about the present and future of retail without taking into account the massive impact the Covid-19 pandemic has had on consumer behaviour. As lockdowns and restrictions have dictated people’s movements, online shopping has become a far more attractive option for both customers and businesses alike, and industries that have previously had a difficult time in the online space have been compelled to make the jump. And with a global pandemic making customers more wary of gather

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