Here’s why Gen Z hates your brand

Three stylish young women hanging out.
No generation has been as influential as Gen Z consumers. Image: Bigstock.
In 2019, Generation Z surpassed Millennials as the most populous generation, currently making up 32 per cent of the 7.7 billion humans on the planet. Here in Australia, those born between 1995 and 2010 make up 20 per cent of our population and are set to grow as a group by 17 per cent over the next 10 years. While their spending power remains limited (for now), their influence cannot be underestimated. Over the next 30 years, they will be the beneficiaries of a great wealth transfer together wit

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