The first Jins Hong Kong eyewear store opened last Friday – part of the Japanese retailer’s broadening focus on Asia.

The company said it sees Hong Kong’s “sophisticated retail market” as an idea place to start tapping into the growing eyewear market across the region.

“We have been extending our presence in the region and Hong Kong is an inevitable choice of base as the city has a fast-growing and vibrant eyewear market,” said Mikiya Yamawaki, GM overseas business development at Jins.

The Jins Hong Kong store at Kwun Tong takes up about 1000sqft and features a range of more than 1000 frames. Customers are promised finished glasses in about 30 minutes after they select their frames.     

Yamawaki said Jins aims to become the world’s leading eyewear brand by accelerating its global expansion plan.      

“Japanese products and brands are popular with consumers in Hong Kong, and they appreciate high-quality goods and innovative ideas. It is an ideal place from which to expand our business. We hope to provide unique and high-quality glasses and services through our Hong Kong store.”

Associate director-general of investment promotion Dr Jimmy Chiang welcomed the opening of the first Jins Hong Kong store. “It will not only add new choices of eyewear for local customers, but also bring new designs and technologies from Japan to the local industry.”

Jins was founded in 1988 and has been developing its eyewear brand since 2001. As of August, the company had 510 stores in Japan, Mainland China, North America, Taiwan and the Philippines.