Dune London plans Singapore debut

Footwear brand Dune London is planning to expand into Singapore and Bangkok this year.

The brand says expansion into new international markets is one of its core strategies for this year.

In the UK, the brand will expand its standalone store network by opening a new location in Newcastle Eldon Square and opening outlet stores in Cheshire Oaks, Icon O2 and Kildare Village.

South America is another focus area, and Dune plans to roll out eight new concessions with its existing partner in Chile. It will also debut in Romania.

“This is a very exciting time for Dune London, as international expansion is a focal part of our overall growth strategy,” said James Cox, CEO.

“We will focus our efforts on specific markets with best-in-class support strategies and tactical initiatives that are regionally appropriate and perfectly aligned with our product and marketing investments.”

Dune has opened 10 new concessions in department stores in Mainland China, two in Macau and one in Hong Kong, as well as new standalone stores in Kuala Lumpur; Ho Chi Minh City and Hanoi in Vietnam; and Manila in the Philippines.

In the Middle East, it trades in more than 50 locations.

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