Frozen dessert brand 16 Handles is expanding in the US by opening more than 20 stores across Arizona, California, Texas, Florida and New York.
In Arizona, the brand has signed a multi-unit agreement with Phoenix-based franchisees who intend to open additional stores in Phoenix and its surrounding suburbs over the next two years. Meanwhile, more 16 Handles locations around South California are under development, including outlets in Charleston and Columbia that will open early next year.
“The last two years have been huge for 16 Handles. We continue to improve our system and create a new level of demand that is positively impacting new and old stores alike,” said CEO Neil Hershman.
“We are confident that combined with the right franchise partners and great locations, we can take over the frozen yogurt and dessert industry, especially at this critical junction where consumers want healthier options, and operators was low-labor business models.”
According to the business, with its rapid expansion and growing network of franchisees, 16 Handles has updated its shop design and reduced buildout costs by approximately $30,000.
“We have now created customized branded furniture that is easy to assemble for franchisees. For me, this is a big win that helps us to achieve our goal of reducing startup costs and making a better and more unique branded store for our customers,” added Hershman.
Magnolia Bakery also plans to strengthen its footprint when expanding Magnolia Bakery’s footprint in the grocery space and continue to grow its international franchise business into new countries.