Dear So Cute in Chinese Haining features catwalk

Design firm Lukstudio has created a theatrical-style shop and cafe as a promotional and retail space for fashion platform Dear So Cute in Chinese Haining. Inspired by South Korean cafe/fashion trends, the design is intended to communicate the brand’s values and showcase products to younger consumers. The store layout features a backstage rigging system to adjust display features as with a theatre stage, and incorporates elements of the Hainingese shadow puppet tradition in its design.   A

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