Marketing

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True Religion CMO Kristen D'Arcy looks into the camera smiling, against a white background.

True Religion CMO Kristen D’Arcy shares her career journey and best advice

A person carrying a bright-red suitcase from Casetify’s Travel Bounce collection.

Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

A pair of Nike sneakers with Jackie Robinson image in background

Jackie Robinson Estate taps IMG to take baseball hero’s brand global

Google Chrome logo against US flag and court gavel

US Govt to ask judge to force Google to sell off Chrome

Straand’s range of scalp care products and purple hair brush

Straand CEO Amy Quinnell: Why Black Friday is ‘crucial for customer acquisition’

Snoop Dogg wears Lovechild jewelry in campaign image

Snoop Dogg creates jewelry label with Metal Alchemist founder Carolyn Rafaelian

Pink and green bags from Vera Bradley’s recently launched Wicked collection.

Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Kendall Jenner wearing Aussie sunglasses brand Shevoke

Shevoke founder shares how Kendall and Kylie Jenner sold out her sunglasses

Two Mattel Wicked-themed dolls.

X-rated blunder leads to Mattel Wicked dolls pulled from retail shelves

An interior image of a Commodity Fragrances store.

How fragrance king Vicken Arslanian revitalized the Commodity brand

Why deli containers and security bins are this season’s must-have buys

The “tricky business” of multibrand luxury retail

Swarovski’s vision for a successful brand refresh is crystal-clear

Atoir’s creative director on blending creativity and technology in new AI campaign

Harley Davidson collaborates with Champion on a limited-edition capsule

While Amazon, Walmart dominate retail media there is room for every retailer

The Labubu effect: How Pop Mart is leading the blind box economy

How Form and Fold stayed grounded in its mission after disrupting a market

Adidas and Korn team up for the third time with new collection

Sir’s co-founders on bringing ‘everlasting summer to women all over the world’