BJ’s Restaurants has appointed former Buffalo Wild Wings brand president Lyle D Tick as its new president and chief concept officer, effective September 9.

Tick also previously served as president and CEO at On the Border Mexican Grill & Cantina and as MD of Boots Retail USA at Walgreens Boots Alliance.

Moreover, he held key leadership positions at Bacardi, J Walter Thompson, Gotham, and McGarryBowen.

“Lyle’s strategic customer focus and passion for brand clarity will enable BJ’s to enhance its relevance and awareness,” said C Bradford Richmond, interim CEO at BJ’s Restaurants.

“In addition to his experience and affinity for the casual dining space, Lyle’s extensive experience with consumer goods and spirit brands will bring a fresh perspective to our marketing, innovation, culinary, beverage and brewing teams.”