�s marketing and digital manager, told Inside Retail.  “Of course, reopening all our stores was a great achievement, it did also present brand-new areas of focus for the retail teams.” Billini’s dedicated US site, launched in mid-2020, allows the company to target multiple regions with suitable messaging all year round. After seeing the strong growth of the online channel both in Australia and the US, Billini is looking to better service its customers through faster delivery, easy returns and more initiatives to bring their retail and online channels seamlessly together. “We are always looking at ways to improve and most importantly maintain our customer satisfaction and loyalty,” she said. “We are so lucky to have a loyal customer base that has built up over our 10 years in Billini,” Kenda disclosed. “Our customer is someone we see who will continue to grow and diversify as the brand has progressed.” It is the goal of every business to succeed, but that objective is easier to reach when a business listens to its customers and understands their needs, according to Kenda. “We are always careful when designing our ranges,” she said.  Billini talks to multiple customers and pays attention to their ways of shopping and the trends they are likely to understand and purchase. Customers also love ‘Exclusive’ and ‘Limited Edition’ collections, Kenda said, so the design team ensures that exciting ranges are available for certain customers every year. “In a period where we have seen the retail industry experience hardship, we are thankful for the growth we have been able to achieve as a result of the loyal, supportive customer base we have developed over the years,” said Susannah Khouzame, Billini’s owner and creative director. A new luxurious flagship store The recent opening of a flagship store in the iconic and prestigious location of Westfield Sydney was a huge milestone for Billini, Kenda shared, and it boasts the company’s largest floor space and product selection. “We went all out with this flagship store as we knew it was so important to get it right, from the word go,” she said. Pops of gold and blush at the new Billini flagship store. Image: Supplied. The store was designed with a distinctive shop fitout and an elevated new concept with luxurious finishes. The store colours feature the signature Billini blush paired with luxe marble and pops of gold. Kenda said they really paid close attention to ensuring the right elements were incorporated so that the flagship store truly stands out, creating a lasting impression on their customers. “We see this as a huge achievement for the brand in the current retail climate to open in such an iconic centre location,” she said. The company currently has 15 stores across the country and will open four new ones in the first half of this year.  “We cannot wait to reveal the locations with you all,” Kenda said. “We are excited to see what shopping centre will take out the glory of our 20th store location.”