Behind the success of Japanese retailer Books Kinokuniya

Books are only part of the attraction at Books Kinokuniya stores. Image: Bigstock.
Books Kinokuniya is Japan’s largest book retailer, but you might actually be familiar with the chain depending on where in the world you live. Since opening its first international branch in San Francisco in 1969, the retailer has expanded into 11 overseas markets in the US and Asia-Pacific, including a branch in Sydney.   The book specialist currently has 56 stores in Japan and 37 international outlets, through which it generated annual sales of ¥102.2bn in 2019 – just short of US

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