Beauty in the virtual world: How cult brand Porcelain thrived during Covid

Cult Singaporean beauty and spa brand Porcelain took a hit during the pandemic last year when it was forced to close its salon doors, but savvy business owner Pauline Ng discovered new virtual ways of continuing her relationship with clients throughout the circuit breaker. Launched in 2009 by Ng and her mother, veteran aesthetician Jenny Teng, Porcelain is a much-loved premium skincare brand with three salons in Singapore and a smart spa and wellness store concept at upscale mall, Paragon Orchar

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