Analysis: Esprit, the forgotten brand that lost its identity

Hong Kong’s Russell Street, once crowned the most expensive retail street in the world and formerly flanked by luxury labels, is now home to fast-food chain Five Guys, one-size-fits-all Brandy Melville, and newest joiner, Esprit. In its golden days, the 5200sqft flagship used to house Burberry, La Perla, and wedding couture label Sennet Freres – today, it is a temporary shell for Esprit’s comeback debut. A walk around the store greets you with an explosion of primary colours, a pink in

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