Swedish beauty brand Byredo makes its debut in Chicago

(Source: Byredo/Facebook)

Swedish beauty brand Byredo has opened its first standalone boutique at Oakbrook Center in downtown Chicago, marking a milestone in its US expansion.

The new boutique displays the full range of fragrances, makeup, body care, and select Byproduct items

The store’s interior draws inspiration from Byredo founder Ben Gorham’s love of nature, featuring white oak paneling and a lacquered red alcove.

Earlier, Byredo introduced a new flagship store in Stockholm, where the brand was founded in 2006.

Currently, Byredo’s products are sold in more than 40 countries.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.