10 Corso Como quits Shanghai

Italian fashion concept store 10 Corso Como is withdrawing from China.

The firm’s Shanghai retail outlet, which has been open since 2013, will be shuttered late this month in the absence of interest in a license and lease renewal from its local partner Trendy Group.

The Milanese brand launched its early version of the concept store format at the beginning of the 90s, leading to global popularity and continuing global expansion – its New York location opened just late last year.

Trendy Group is a late 90s fashion conglomerate that operates more than 3000 retail locations in almost 300 cities worldwide, and holds brands such as Ochirly, Five Plus, Coven Garden, Trendiano and Miss Sixty.

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